Unified Brand Assets For The Harley Group Ecosystem.
Vector logos, precise color tokens, typography scales, and commercial voice guidelines for The Harley Group holding company and its two operating arms.
The Harley Group Brand Family · Approved 21 October 2026 (Option 3)
One Family. Distinct Personalities.
The user selected HDW logo number 3 (Heritage Ring: H inside a double circle), retained the original palettes, and approved typography option 3 across the group. Outlined SVGs preserve exact lettering across all devices without requiring font downloads.
Typography Option 3 establishes distinct personalities: Georgia for The Harley Group (#202326 Charcoal, #B7A17A Champagne), Segoe UI for Harley Digital Works (#152B42 Navy, #F5F1E8 Warm Ivory, #356DCC Action Blue), and Bahnschrift for Harley Labs (#171C23 Graphite, #42C9E8 Cyan).
HDW icons use a simplified single ring at small favicon sizes, retaining the double ring for the primary logo. Primary logos include "Part of The Harley Group" corporate endorsement.
Harley Digital Works
Your website and enquiries, looked after.
We write, build and run your website and enquiry form, so customers can reach you and you can get on with the job. Websites. Enquiry systems. Digital care.
"Part of The Harley Group" Master Endorsed Wordmark
Official architectural lockup uniting the flagship trade agency with parent holding group governance. Designed for maximum trust when quoting £1,495 commercial projects to UK contractors.
Website Headers & Proposals
Use the stacked vertical lockup (shown on left of board): Monogram on top, robust Manrope lettering in the middle, hairline rule, and "PART OF THE HARLEY GROUP" anchored underneath with an emerald pip.
Contracts, Audits & /track
Render the geometric 'H' crest and endorsement line as a subtle 10-15% opacity watermark behind client project deliverables, website audits, and milestone tracker screens.
Vehicle Livery & Signatures
For tight horizontal formats (email footers, van door sills, mobile sticky nav), use the single-line horizontal strip: HARLEY DIGITAL WORKS · Part of The Harley Group.
Official Vector Logos & Monograms (SVG)
Heritage double-ring primary lockup in navy on light canvas, endorsed with 'Part of The Harley Group'.
Reversed double-ring lockup in ivory on dark documents and backgrounds.
Heritage ring icon in white for dark surfaces and mobile app badges.
Primary Color Tokens & Hex Codes
How We Communicate As Harley Digital Works
Plain English first: Explain technical concepts in terms of revenue, booked jobs, and time saved.
No homework rule: Emphasize that we write 100% of the copy and look after website and enquiry systems.
Approved commercial offer: £1,495 setup + £249/month care. 'Your website and enquiries, looked after.' is our core customer promise.
Typography Option 3
Ratified Typography Direction
The Harley Group brand family uses typography option 3: Georgia for The Harley Group, Segoe UI for Harley Digital Works, Bahnschrift for Harley Labs, with DM Mono for transparent commercial pricing.
Segoe UI
Sturdy, modern and highly readable sans-serif for UK trade contractors. Used for all HDW headings, service packages, and customer-facing interfaces.
Georgia
Authoritative architectural serif conveying institutional heritage, practical ambition, and long-term corporate governance.
Bahnschrift
Precision DIN-style variable sans engineered for deep-tech software, terminal telemetry, and edge infrastructure blueprints.
DM Mono
Precision monospaced figures for package pricing (£1,495 setup / £249/mo care), SLAs, and transparent commercial terms.
Dr Robbie Harley · Official Media Asset Collection
Approved editorial and commercial portraits for press releases, partnership announcements, keynotes, and cross-division digital publications.
Headshot
“Strategy. Solutions. Growth.”
Modern Professional
“Websites For Busy Trades.”
Cinematic Portrait
“Bigger Thinking. Real Results.”
Black & White Editorial
“Ideas today. Solutions tomorrow.”
Creative Leader
“Design. Automation. Freedom.”
At Work (Laptop)
“Plan. Build. Support. Scale.”
Relaxed Portrait
“Take Websites Off Your Plate.”
Natural Smile
“Good Partnerships. Greater Possibilities.”
Thought Leadership
“Curious. Practical. Forward-Thinking.”
Website Hero
“Digital Solutions For Real Businesses.”
Environment Shot
“More Time For What You Do Best.”
Quotation Portrait
“Great websites don't just look good, they give you more time.”
Need Vector Assets for Publication?
Download the prepared Harley Digital Works guide and SVG artwork above. Preserve the exact endorsement, proportions and spacing; contact us for publication guidance.
Social Media Brand Kit & Real-World Mockups
High-resolution ready-to-use visual assets for WhatsApp Business, LinkedIn, Facebook, social share previews, print stationery, contractor workwear, and fleet decals.
Official Monogram Avatar
Embossed Warm Ivory H-monogram on Midnight Navy with an active emerald indicator. Optimised for WhatsApp Business, LinkedIn, and Google Business Profile.
Social Share & OpenGraph Banner
High-converting card featuring the core USP ("You do the trade. We take the website headache away"), mobile mockups, trust badges, and WhatsApp CTA.
LinkedIn Profile & Banner Suite
Official desktop LinkedIn company profile mockup showing custom 1584×396 banner, verified profile badge, and featured before/after trade transformation post.
WhatsApp Business Intake Flow
iPhone 16 Pro real-world WhatsApp Business chat with verified badge, rapid enquiry intake, transparent £1,495 breakdown, and 1-tap quick action buttons.
Trade Quality Guild Seal Stamp
Heavy solid brass and navy enamel trade certification stamp: 'BUILT FOR BRITISH TRADES · 100% DONE-FOR-YOU · ZERO HOMEWORK · BACKED BY THE HARLEY GROUP'.
Contractor Workwear Uniform
Heavyweight Midnight Navy softshell jacket and polo shirt laid out on a workshop bench. Precision-embroidered Warm Ivory & silver H-crest with Union Jack sleeve tab.
Luxury Stationery & Proposal Folder
Midnight Navy & silver foil business cards, presentation folder, and printed client onboarding checklist laid out on a dark slate architect desk.
Van Door Decal & Livery Mockup
Real-world application on a slate-grey Ford Transit Custom work van. High-contrast Warm Ivory lettering: 'Website & Digital Infrastructure by Harley Digital Works · Bristol & Bath'.
Ready-To-Copy Social Bios & Outbound Positioning
"Turnkey Websites & Digital Infrastructure for UK Trades · Done-For-You Copywriting, Zero Homework · £1,495 Setup + £249/mo Care"
"Harley Digital Works — Websites Worth Choosing. We write 100% of the words and look after your site so you can do the trade. Direct with founder Robbie Harley."
"You do the trade. We take the website headache away. 🛠️ Websites & care for UK contractors. 📍 Bristol, Bath & M4 Corridor."